Juul

Juul Labs, Inc. is an American electronic cigarette company headquartered in San Francisco. Its flagship product is the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges. Juul Labs was co-founded by Adam Bowen and James Monsees as part of Pax Labs and started selling the Juul device in 2015. In 2017, Juul Labs was spun off from Pax Labs, after which Altria acquired a 35% stake in the company for $12.8 billion on December 20, 2018. Juul received a $2 billion bonus to distribute among its 1,500 employees. Juul stopped selling its original device in 2023, introducing the Juul 2.