Bob Lord

Robert Lord, is an American business executive, serving as a Senior Vice President at IBM. Lord oversees The Weather Company and Alliances, Watson Advertising and TradeLens. Prior to his current role, Lord served as Senior Vice President of IBM's Worldwide Ecosystems business, where he transformed the ecosystem business, making it a core element of IBM's go-to-market strategy. Kicking off his career at IBM, Lord served as the company's first Chief Digital Officer in 2016.