World Liberty Financial

World Liberty Financial (WLFI) is a decentralized finance protocol developed by its namesake company. It was founded in 2024 by Zachary Folkman, Chase Herro, Alex Witkoff, Zach Witkoff, and Trump family members. It is a business venture of the Trump family. The Trump family receives 75% of net proceeds when WLFI sells tokens, as well as gets a cut of stablecoin profits. By December 2025, the Trumps had profited $1 billion on proceeds, while holding $3 billion worth of unsold tokens.