Playtex

Playtex is an American brand name covering apparel and feminine care products, most notably bras and tampons. It was founded in 1947 as a division of the International Latex Corporation (ILC), originally to produce consumer latex goods. Playtex was the first to advertise undergarments on national television in 1955, and the first to show a live model wearing only a bra in a commercial, in 1977. ILC's industrial division developed space suits for the Apollo program, before being spun off as ILC Dover in 1967.