Piggly Wiggly

Piggly Wiggly, LLC is an American supermarket chain operating in the American Southern and Midwestern regions. Its first outlet opened in 1916 in Memphis, Tennessee, and is notable as the first true self-service grocery store, and the originator of various familiar supermarket features, such as checkout stands and individual item price marking. It is currently headquartered in Keene, New Hampshire, although no Piggly Wiggly-branded stores operate in that state. As of 2024, 503 independently owned Piggly Wiggly stores currently operate across 18 states, primarily in smaller cities and towns.