ESOMAR

Esomar is a global professional association for market research and insights that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. Since 2025, "ESOMAR" rebranded to "Esomar" moving representing their move away from being a Eurocentric acronym and towards a global identity. Esomar has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.