USDA launches campaign to promote updated "Product of USA" label

On 2026-04-04, the USDA launched an outreach campaign for the updated "Product of USA" label. The agency said the voluntary standard applies only to meat, poultry, and egg products from animals born, raised, harvested, and processed in the United States, replacing a previous policy that allowed some imported products after limited processing. The campaign is intended to improve supply chain transparency and support domestic producers.