CAMEO+ eventTECHNOLOGY2026-04-30馃嚚馃嚟

Switzerland competition watchdog probes Google and Bing keyword bidding pacts

source: Switzerland Competition Commission -> target: Alphabet, Microsoft, travel companies, and online casinos

On 2026-04-30, Switzerland's competition commission opened an investigation into suspected anti-competitive pacts involving keyword bidding on search engines such as Google and Bing. The probe concerns agreements by travel companies and online casinos to avoid bidding on rivals' trademarked terms.

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