CAMEO+ eventCORPORATE2026-04-29馃嚝馃嚪

Pernod Ricard and Brown-Forman call off merger talks

source: Pernod Ricard -> target: Brown-Forman

On 2026-04-29, Pernod Ricard and Brown-Forman ended talks on a proposed merger of equals after failing to agree on key terms. Reuters said the decision was mutual and in the best interests of both shareholders. The planned combination would have created a 拢25 billion rival to Diageo.

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