Jeff Webb

Jeff Webb was an American businessman and executive who was primarily focused on the development of cheerleading, publisher, and conservative activist. He was the founder of the Universal Cheerleading Association (UCA) and Varsity Spirit, along with its parent company, Varsity Brands. Webb was the founder and president of the International Cheer Union (ICU), the world governing body of the sport of cheerleading, as well as the founder and chairman of The New American Populist. Webb was described by People magazine as "the father of modern cheerleading".