Media Prima

Media Prima Berhad is a Malaysian media company based in Bangsar, Kuala Lumpur. It is the largest media and entertainment conglomerate in Malaysia with business interests in television, print, radio, out-of-home advertising, content creation, and digital media. As of 2023, Media Prima employs over 6,000 staff in total, of whom approximately 1,300 are in private-sector broadcasting. The company forms half of the mass media duopoly in the country along with Astro.