HOT TOPIC

Hot Topic, Inc. is an American fast-fashion company specializing in counterculture-related clothing and accessories, as well as licensed music. The stores are aimed towards an audience interested in alternative music, anime, and video gaming, and most of their audience ranges from teens to young adults. In 2007, approximately 40% of Hot Topic's revenue came from sales of licensed band T-shirts. The majority of the stores are located in regional shopping malls.