Genesis

Genesis (Korean: 제네시스) is the luxury vehicle brand of the South Korean multinational conglomerate Hyundai Motor Group. Initially envisioned along with plans for Hyundai's new luxury Genesis sedan in 2004, Genesis was announced as an independent brand on 4 November 2015. Its first model, the Genesis G90, was released in 2017. Genesis models are designed in Rüsselsheim, Namyang, and Irvine, and produced in Ulsan.